Company Core Values

Company Core Values

The number one excuse I hear over and over again is:

“I don’t have time for that.”

Well, that COULD be possible, but it’s highly unlikely. Some of my longest running clients have million dollar businesses, work 12+ hour days, have a beautiful family and a thriving social life. Yet they still create time for what matters to them.

More often than not the 'no-time-excuse' is a lack of clarity and priorities.

When you get crystal clear on what you want and what you value in life, you can say no to everything that is not that. This alone will free up so much time and space in your head that you can easily start to create the life you always wanted.

All you have to do is sit down and take 30 minutes to write down your top 4 CORE VALUES. When done right, these will guide you through ALL your decisions in life and save you an unbelievable amount of time.

Here is my top 4.

#1 INTEGRITY (noun) ~ the quality of being honest and having strong moral principles.

Integrity is when you care more for the hard truth than the easy lie.

This is the standard definition of integrity, but if you ask me I would define it as ‘that what you say and that what you do are congruent’.

If I say I’ll be there at 10, I’ll be there at 10.

If I give you my word, it’s as good as a signed contract.

If I tell you I’ll take care of it, you can rest assured it will be handled.

Having integrity makes life much more enjoyable.

It shows you precisely what to do and it shows you exactly who is worth your time or effort and who is not.

#2 EXCELLENCE (noun) ~ the quality of being outstanding or extremely good.

We are what we repeatedly do. Excellence is not an act, but a habit.

It’s extremely important to me that you have ambition. That you keep perfecting your craft and you keep growing as a person. That you always strive to make things better than what they already are.

Low standards or a lack of expertise are a huge turn off. If you don’t work to be the absolute best you can be, we will not have a lot to talk about.

That being said, there is a fine line here. As you know, the will to be perfect can make you procrastinate and keep you stuck in place instead of moving forward.

That’s why it’s crucial not to get lost in the details when you are just getting started. But once things are in place every detail matters because ” We are what we repeatedly do. Excellence, then, is not an act, but a habit.”

In short if you stop growing, you are dying. And I don’t want dead weight on my team.

#3 RESPECT (noun) ~ politeness, honour, and care shown towards someone or something that is considered important.

Respect for ourselves guides our morals. Respect for others guides our manners.

This is a tricky one because I can write a whole book on this topic, but I’ll keep it short and to the point. For me respect has many layers and the fundament of these all would be self-respect. Which is heavily linked with core value #1 integrity.

Self-respect makes you honour your word.

Self-respect makes you aware of how you are percieved.

Self-respect makes you strive for excellence.

Self-respect gives purpose to your life.

Without it nothing matters. But there is more.

Respecting tradition will give you valuable life lessons.

Respecting others helps people to grow together.

Respecting belongings makes sure they’l last.

Respecting time will cut through bullshit.

And the list goes on, but you get the picture. I could go on about what does and does not deserve respect, but that would be meaningless here. However I do love those type of conversations, so if you want to know – let’s talk.

#4 TRANSPARENCY (noun) ~ the quality of being done in an open way without secrets.

A lack of transparency results in distrust and a deep sense of insecurity..

I have been coaching for over 15 years and during that time

I have been lied to …

I have been scammed …

I have been taken advantage of …

I have been stabbed in the back …

And all other sorts of shit I would not wish upon anyone.

But these experiences made it very clear to me that I DO NOT operate that way and I NEVER will.

For me it’s important that there is trust between my clients and me.

That they know why we are doing what we are doing.

That they know what to expect when they sign up.

That there is no hidden motive or secret agenda.

That they can let go of the wheel and relax.

Because ” A lack of transparency results in distrust and a deep sense of insecurity.”

Now that you know what High Performance Coaching and I stand for, I’m curious to hear which of these four you resonate the most with. Please let me know in the comments.

As for those who share (some of) the same values and are looking to transform their body or take their life to the next level, I’d be honored to have a conversation with you. I am not sure if I can help you, but I’m not one to waste your time. So I do guarantee you that this conversation will be of massive value.

If that is something you are interested in, send me an email with ‘REAL TALK’ and I’ll get in touch with you.

Kennard Van Messem
High Performance Coach

1 Comment
  • Ulrich Kern
    Posted at 07:29h, 14 April Reply

    A clear set of values helps you yourself, your employees and your customers to understand what you stand for. Your core values also give them orientation for their work and a sense of security. As a result, your employees are more likely to make the right decisions – the decisions that will help them achieve the company’s vision and goals. That, in turn, has a tremendous impact on magnetic customer attraction.

    Thank you for this interesting post

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